Manila
Manila is a new beer by San Miguel. A classic lager, but specially hopped, like a craft ale.
That’s why we left the computers aside and decided to work with our bare hands. Along with Stefano De Luccia, a Brazilian artist based in Berlin, we rediscovered the linocut, a relief printing technique invented back in the 1890’s, just like San Miguel.
Each typography and visual element was carefully hand illustrated and then used to produce the posters, prints and out of home assets for our entire campaign.
That’s why we left the computers aside and decided to work with our bare hands. Along with Stefano De Luccia, a Brazilian artist based in Berlin, we rediscovered the linocut, a relief printing technique invented back in the 1890’s, just like San Miguel.
Each typography and visual element was carefully hand illustrated and then used to produce the posters, prints and out of home assets for our entire campaign.
